OKRs (Objectives and Key Results)
Plan, track, and evaluate measurable goals with your team
What are OKRs?
OKRs (Objectives and Key Results) help teams set ambitious goals and track progress with measurable outcomes. Each objective has 2-4 key results that define success.
Key Benefits
- • Align teams around common goals
- • Track progress with measurable outcomes
- • Encourage ambitious thinking
- • Regular check-ins and evaluation
OKR Cycle
- • Cycles: Organize OKRs by quarters
- • Plan: Set objectives and key results
- • Check-in: Weekly progress updates
- • Evaluate: Grade results and learn
OKR Process
1
Create Cycles
Set up quarterly or custom time periods
2
Plan OKRs
Define objectives and measurable key results
3
Check-In Regularly
Update progress weekly
4
Evaluate & Learn
Grade and reflect at cycle end
Writing Good OKRs
Objectives
Objectives are qualitative, aspirational goals that inspire your team.
- • Clear and concise
- • Time-bound (within the cycle)
- • Aligned with strategy
- • Inspiring and motivating
Key Results
Key results are quantitative, measurable outcomes that track objective progress.
- • Specific and measurable
- • 2-4 per objective
- • Outcome-focused, not output-focused
- • Stretch but achievable
Example OKR
Objective:
Launch a market-leading mobile experience
Key Results:
- 1. Achieve 4.5+ star rating on app stores by end of Q2
- 2. Reach 50,000 active users within 3 months
- 3. Reduce load time to under 2 seconds for 95% of users